There’s a tonne of email marketing benefits, but this one tops the charts for keeping your business steady and going. A well-thought-out email marketing strategy will make you money.įor every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019). There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. Email Delivers a Strong Return on Investment With this email marketing stat in mind, it’s hard to ignore the potential of a great email marketing campaign.
Despite this emergence, email marketing has remained strong and is continuing to grow. Over the years, many new forms of communication have emerged. This email marketing statistic will likely prove to you that email marketing isn’t going anywhere soon. This figure is also expected to increase to over 375 billion by 2025. That’s a staggering amount of daily emails. In 2022 alone, 333.2 billion emails are expected to be sent and received each day (Statista, 2021). The advantage of reduced time and effort that comes with email can help you structure your email marketing strategy in a better way and connect with your audience in an instant. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. If you’re doing business in the developed world, your customers are using email, and you should be as well. This statistic clearly shows that email marketing is an opportunity that brands shouldn’t be missing out on.
This figure is set to grow to 4.6 billion in 2025, making up more than half of the expected world population.
In 2022, the number of email users worldwide is forecast at 4.3 billion (Statista, 2021). Here’s a list of interesting email marketing statistics that go to show just how valuable email marketing is.Įmail has made its way from being simple messages between academics to widespread global usage. It’s potent, persuasive, and gets your ecommerce store great results. Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. Email marketing allows businesses to keep their customers informed, and to customize their marketing messages accordingly. You can use email marketing to develop relations with current customers, and/or to reach out to potential customers. Hire yourself and start calling the shots.Įmail marketing is the use of email to promote products or services.
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